I am very proud to present to you my MBA dissertation for the University of Edinburgh Business School, Suitably Social:

So, the good news is that I finished and submitted the dissertation last Thursday. What a relief! I will have

Been writing up my research. 10,000 words in now!

In my ‘Refining the Concept Further’ post from several weeks ago, I discussed how I was scoping my original research

Since my dissertation is on how brands can use social media to engage with their core customers, it is obviously

OK, here’s a short update on my thinking for my dissertation. I mentioned before that I was working from the

Social media marketing is still very much in an exploratory phase, where marketers are, metaphorically at least, throwing a variety

My name is Randall Helms and I am currently an MBA student at the University of Edinburgh Business School. Having